Overvew
As a major project lead on the VDSS News project, I helped spearhead efforts to revolutionize internal communications within the agency. This vision was directed by our Director of Public Affairs. In response to email fatigue caused by separate communications from various divisions and programs, Public Affairs (PA) initiated a culture change by consolidating these messages into a single, weekly newsletter. Utilizing the new tool, Constant Contact, and leveraging Fusion newsfeeds, we aimed to streamline staff news, resources, and information across VDSS.
My role involved extensive research and implementation of Constant Contact, ensuring seamless deployment of the new communication platform. Additionally, I led the creative efforts alongside the creative team, designing and developing all newsfeeds on the division's portals. These feeds allowed each division to post their own updates and request inclusion in the weekly newsletter, directing readers back to the Fusion articles.
VDSS News emails are distributed every Wednesday based on submissions received by administrators. This streamlined approach ensures that relevant information reaches staff members through designated email distribution lists. By providing a singular, comprehensive digest of news and resources, VDSS News fosters a culture of engagement and collaboration within the agency.
Streamlining Internal Communication: The Journey to Establish VDSS News
Setting up VDSS News was a meticulous process that spanned several months, marked by trial and error, and rigorous training to ensure seamless communication during its inaugural launch. As a major project lead, I helped with every aspect of this endeavor, from conceptualization to execution. Initially, we encountered challenges and setbacks, requiring iterative adjustments and troubleshooting to refine the setup and functionality of VDSS News.
Months of training were dedicated to equipping staff members with the necessary skills and knowledge to navigate Constant Contact and effectively contribute to VDSS News. Through hands-on workshops and comprehensive guidance, we empowered users to confidently utilize the new communication platform, mitigating potential issues and ensuring a smooth transition.
Finally, after extensive preparation and refinement, the launch of the first VDSS News weekly push was executed flawlessly. Thanks to the collective efforts of the team and the months of training invested, the communications went off without a hitch, delivering timely and relevant information to staff members across the agency. This successful launch marked the culmination of our hard work and dedication to enhancing internal communication within VDSS.
Let's Collaborate!
I'm constantly seeking new opportunities. Feel free to get in touch with me, and I'll be sure to reach out to initiate our journey together.